The HELLO! Royal Club

The HELLO! Royal Club

The Royal Wardrobe

The evolution of royal-wedding fashion

The Royal Wardrobe on the traditions and the royal brides breaking the mould

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The HELLO! Royal Club
Oct 12, 2025
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Hi Royal Clubbers, it’s Danielle here with this month’s edition of The Royal Wardrobe. With today marking seven years since Princess Eugenie tied the knot with Jack Brooksbank, I thought it would be fitting to take a closer look at some royal wedding fashion traditions.

Some of the guidelines around royal nuptials have been followed for over one hundred years, but others have been introduced within the current House of Windsor family. And while many brides carry on these traditions, some have decided to break the mould or put their own stamp on their nuptials.

Eugenie and Jack leave church on wedding day
Jack and Eugenie have been married for seven years

Casting your minds back to a sunny but blustery day at St George’s Chapel in Windsor in October 2018, Princess Eugenie married her long-term love Jack in a beautiful, autumnal-themed ceremony. The blushing bride was the vision of an English rose in a wedding dress created by British-based design duo, Peter Pilotto and Christopher de Vos of Peter Pilotto.

Meanwhile, Prince George and Princess Charlotte were chosen to be among the young bridal party, wearing outfits designed by childrenswear designer Amaia London.

Let’s take a look at some royal wedding traditions and the brides who have deviated from some of them.

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