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The HELLO! Royal Club
The HELLO! Royal Club
EXCLUSIVE: Inside million dollar Diana dress auction

EXCLUSIVE: Inside million dollar Diana dress auction

Plus an interview with the winning bidder

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The HELLO! Royal Club
Jun 27, 2025
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The HELLO! Royal Club
The HELLO! Royal Club
EXCLUSIVE: Inside million dollar Diana dress auction
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Composite image of Diana's dress at an auction and Diana wearing the dress

Hi Royal Clubbers, it’s Millie here, stepping in for Emily this week (although she isn’t completely absent from this newsletter, as you will discover).

Yesterday we brought you an exclusive insight into the lives of Europe’s young princesses, and hot on its heels we have another sizzling exclusive for you.

Last night at the Peninsula Beverly Hills Hotel in LA, over 140 items beloved by the late Princess Diana went under the hammer at Julien’s Auction. Among them was Princess Diana’s Belville Sassoon floral day dress (which holds a special link to HELLO! which will be revealed later).

Princess Diana with an orphan
The dress was dubbed the ‘Caring’ dress

To say that things got tense is an understatement. Our LA correspondent, Rebecca Lewis, was at the auction and in this exclusive video for The HELLO! Royal Club she documents how the drama unfolded. You won’t want to miss it – and nor will you want to miss a written version of Rebecca’s interview with the winning bidder which follows the video…

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